Rebranding

 This is a series of designs I did for a rebranding project. The idea behind this was to create a new identity for an already existing brand. I chose to recreate the identity by focusing on a particular audience and researching what these people would expect from their jeans. My thought process for this project included researching types of cars, jobs, activities, books and interests this target audience would have. This helped me to build an understanding of how these people would live and what would be appealing to them as consumers.

Wuthering Heights Cover

This is a piece I did based on the novel Wuthering Heights. For my thesis this year I've been focusing on dual meanings and images in my work - in this image I used animals to evoke emotion. This piece was a long process for me and I'm so happy that I've finally worked it up to a stage that I'm happy with! More thesis work on the way!!!!

Homemade Christmas Card

This is the prototype for my Christmas greeting card collection "Oyster". The card is 3-dimensional and features a pocket that you can place goodies for the recipient. I used fishing wire to attach a hook to the star so that it can hang on your tree! My thinking behind this card was to create something that would allow people to showcase their Christmas cards that wouldn't take up additional space in the house. The card is made entirely out of paper cut outs and can be customized for any occasion.

Oyster

I've been developing cards for a while now and recently decided to move beyond making cards just for family and friends. This is the beginning of my business plan, cut on paper to be assembled! The new company is called Oyster, each of the cards I make can be made into a small box and filled with whatever you desire. I'm currently working on packaging and branding for the greeting cards and I'm so excited for the final product!

The Hunt

More process for my thesis work, this piece is based on the classic novel Wuthering Heights by Emily Bronte. Basically my process for this piece was to create imagery that depict Heathcliff's struggle dealing with Catherine's changing role within the novel. I wanted to use imagery that suggests a hunt, showing that Heathcliff's emotions are based purely on instinct and therefore he cannot control his urge to overpower Catherine. I wanted to play with the idea of negative shapes using the wolf's face. Some of my initial concepts used the snout as a tree. Usually when I begin a piece I create multiple compositional roughs that help me determine layout. The most important part of these layouts lies in the fact that many of my concepts are dual images, using negative shapes to tell a story beyond the initial imagery. 

Pride and Prejudice

Work in progress poster illustration for Pride and Prejudice. My process for this piece was primarily researching the book in depth. I wanted to show the journey that Mr. Darcy takes throughout the novel and finally releases his pride. The final image will have more detail in the ripples and swam shadow that outline how pride can bring you down and keep you ignorant.

Trauma

This is a narrative I did about concussions in sports. My process for this piece was to create a storyboard of possible frames to illustrate the narrative. At this point I narrowed down the frames to 8, eventually adding the 9th frame as a "hook". The last frame was a suggestion from one of my professors who asked why I had excluded it in the first place, as I did have it in my initial thumbs. I realized that it was important to follow the narrative full circle and show the event followed by the repercussions and eventually the result. I created this piece in photoshop and brought the file into illustrator to add the speech bubbles and type.